Shine On Sports: An Sports Investment Company
Shine On Sports is an investment company that is centered around investing in various sports teams. Currently, the company sponsors various sports teams such as the Savannah Ghost Pirates and Greensboro Gargoyles, both of which are hockey teams. However, the company has plans to expand into other types of sports. The target audience is owners of sports teams and higher ups in the business world. To a lesser extent, the company is also aimed at sports fans, as their logo will be featured on items such as jerseys on the teams they sponsor. As such, the company should feel energetic, but also professional. This is achieved through the logo and stationary. The logo is bold yet sleek, with a pop of color to draw the eye. The stationery uses colors to create an energetic feeling while remaining professional. The logo is also easily modified to fit specific sports. Currently, there is a hockey-specific logo, which can be seen on the custom jersey, as well as a baseball-specific logo. The use of wide fonts, pops of color, and horizontal lines all communicate a feeling of energy and speed, while simultaneously communicating the professionalism of the company.
The logo utilizes a modified version of the Ethnocentric font. The secondary font- Commuters Sans is also a wide font and can be seen on the
The sports-specific logos are used only on sports-specific merchandise. While Shine On currently only invests in Hockey teams, they are prepared to create specialized logos for any sport. The hockey logo can be seen on the specialized jersey.
A business card and website mockup were created to emphasize the business portion of the company. The star streaks help bring the energy of the logo into other parts of the brand.
This is a mockup of a possible jersey for the Ghost Pirates, which is one of the teams that Shine On Sports sponsors. The illustrated design is included as the mockup is not completely accurate to the original design. The jersey incorporates the neon green of the Ghost Pirates branding with the more bold green of Shine On Sports.
