Welcome to Tortoiseshell Properties
Tortoiseshell Properties is a property management company that owns and rents out Airbnbs located in Savannah, Georgia. This company aims to rent out to tourists with families who are looking to explore the Savannah area. Generally, the demographic of users are in their 40s and have a high-level income. Tortoiseshell Properties’ locations should feel welcoming and cozy to all renters. Tourists staying at their locations should feel at home in their Airbnbs. In addition, the company should also feel professional. Tortoiseshell Properties achieves this through their branding. Their logo can be found on all the company’s stationary as well as on several items such as a mug, candle, and dish towel- all of which are complementary to any guest staying at one of their locations. The company’s color palette and pattern are based off of the fur pattern of a Tortoiseshell cat, as is the name of the company. Their logo is both colorful and succinct, making it ideal to be used both on comfort items while also being professional enough to use on their stationary. The design of all the stationary emphasizes the professional feel of the company, as does the complementary items. However, the use of patterns and colors make the company also feel welcoming and the items specifically create a feeling of home with the guests.
The Color Palette is based off the colors often found in the fur of Tortoiseshell cats as seen below.
The stationary continues use of the pattern from the logo as well as the full color version of the logo.
Several possible gifts were mocked up for guests to take home. They use both the traditional logo and a mono-color logo.
